21st Century Ski Revolution: THST

Kipp Nelson’s 21st century skiing revolution, The Honda Ski Tour has arrived. Read the exclusive interview from THST Athlete Reception in ever evolving Sun Valley, ID

Kipp Nelson’s mission as I see it, is to give a much needed shot of adrenaline to the ski industry throughout the world. In my exclusive interview with him tonight he pitched his innovative tour as “ESPN meets Entertainment Tonight, meets the Travel Channel.” Nelson was adamant that The Honda Ski Tour is not only about the “skiercross and the ski halfpipe,” but moreover, the mountain destination, the raging music and the atmosphere. However, it’s my opinion that his brilliant components aforementioned could make one of Kipp Nelson’s THST athletes the next Shaun White.

With the enthusiasm of any great visionary, Kipp Nelson stated that: “I want the guy in New York City to turn on his television, see The Honda Ski Tour in Sun Valley and say ‘I wish I was there.’ This is for the weekend skier who isn’t famous or rich or a local. All anybody has to do is purchase the $99.00 all access pass and he’s in the know.”

Celebrating mountain living, entertainment and fun, hardy partying is what will enable this ski lifestyle to be firmly cemented in our mainstream culture and endure. One need not go to the skiercross or the ski halfpipe to get full THST experience. Kipp insisted: “Irrespective of whether you decide to go to the ski events or not, you will be blown away!”

When I inquired if The Honda Ski Tour is coming back to Sun Valley, Kipp Nelson earnestly responded: “I hope so. In many ways Sun Valley is better than the other towns (Aspen Snowmass, Breckenridge and Squaw Valley). It’s hard to replicate the “town within the town,” that we created in Sun Valley, Idaho. It’s simple. When it’s dark you go to Basecamp, and when it’s light out you go to the mountain.”

Speaking with the array of world-class athletes congregating from all over the globe tonight, I can honestly surmise that they hold Kipp Nelson in high esteem for starting the 21st Century skiing revolution. No doubt, Kipp has imprinted the skiercross and ski halfpipe on the map via The Honda Ski Tour and will undoubtedly succeed in branding the events, mountain life-style and athletes into our mainstream culture.

Come back later for the next THST blog update!

Day 2 THST Blog Update!!!

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